When Goetze Dental set out to modernize its online experience, the goal was clear: create a fast, flexible, and reliable eCommerce platform that treated SAP Business One as the single source of truth.
With FocusPoint fully integrated into their SAP environment, Goetze Dental launched what COO David Brunker describes as a “best-in-class dental shopping experience.” All pricing, rules, and workflows are driven directly by SAP, ensuring that updates and changes work consistently across systems without added maintenance or complexity.
Rather than layering on disconnected tools, Goetze Dental built its online channel around SAP itself. The result is an eCommerce experience that mirrors how their business actually operates.
“FocusPoint does e-commerce so well for SAP Business One specifically because it is so well integrated… any ERP system should be your single source of truth.”
— David Brunker, Chief Operating Officer, Goetze Dental
The impact has been measurable. Since implementing FocusPoint, Goetze Dental has grown sales by approximately $6 million annualized, while enabling customers to procure dental supplies with the same efficiency they use to manage their own practices.
Today, their online operations are aligned, accurate, and scalable—supporting continued growth and helping them compete confidently against larger industry players.
